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the director Abhishek Chaubey Udta Punjab, launched with great critical acclaim after getting into trouble with the CBFC, it will be a case study in three business schools.
Three business schools have commissioned case study on how a war opinion and perception of a battle was fought before launch, the filmmakers have said.
“Udta Punjab has been a rewarding fight for us. We stood up for something and it paid off in a very big way. We are constantly receiving inquiries from various media and management colleges and institutions who want to make a study case Udta PR in Punjab, “said Madhu Mantena producer.
Another angle of the study would be the way discussions and debates catapulted the commercial prospects of the film that is drug abuse in Punjab.