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Ace photographer Atul Kasbekar, who made his debut as a producer with Neerja starring Sonam Kapoor, said box office performance of the film was a happy surprise and he is elated with the response of the audience.
“I was pretty sure that the film would be critically acclaimed, but the execution of the lockers is a happy surprise,” said Atul Kasbekar
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Neerja, which launched on 671 screens in India, has now been extended to 200 additional screens because of its success at the box office.
Speaking of the promotional strategy, said Atul Kasbekar, “It is normal for films like this strategy. It was also to Barfi which was launched with much larger cast of stars like Ranbir Kapoor. It was also released in limited screens and then as demand grew , screen counts increased in the following week.